Experience
2022 - 2024
Marketing content manager | Webgility, Inc.
Results
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Increased traffic to long-form informational content 1,435% YOY
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Increased traffic to core transactional content 229% YOY
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Increased organic LinkedIn impressions 1,274% YOY
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Content marketing certified through HubSpot Academy
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CMS for Marketers through HubSpot Academy
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Jira Work Management Fundamentals through Atlassian University
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Confluence Fundamentals through Atlassian University
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Responsibilities
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Lead the creation and publishing of relevant, original, high-quality content for the web, social media, video, blogs, email, product, etc. for all stages of the customer journey
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Conduct relevant keyword research, maintain on-page SEO best practices, and generate creative briefs for contract writers and designers
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Design quick-turn creative for virtual events and paid social ads
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Drive traffic, engagement, and leads that deliver sales and customer retention
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Develop, maintain, and execute an editorial plan to meet in-house and co-branded marketing objectives and inform audience segments
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Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experiences across channels
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Conceptualize, create, and promote content across social media channels, monitor comments, and conversations to determine relevant topics for future content
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Direct freelance writers and in-house designers through content ideation and production
2020 - 2022
Senior content strategist | Kount, an Equifax Company
Results
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Increased organic traffic and non-branded key phrases in positions 1-3 by 1,370%, 4-10 by 276%, and 11-20 by 231% through a sitewide content audit that earned a company Innovation Award
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Earned over 168,000 impressions and 194 new leads and saw an average conversion rate of 42% through an ebook-driven demand gen campaign
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Acquired 21 new leads through a gated paid ad campaign and increased site traffic with a top-of-funnel blog that ranked for 11 non-branded key phrases
​Responsibilities
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Research, write, and edit product web pages, case studies, blogs, consumer surveys, and lead-gen emails
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Manage editorial calendars and directly supervise content creators and projects from ideation to creation
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Write and self-manage the publication of blogs, product/service pages, emails, event landing pages, case studies, and consumer surveys
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Fill gaps in resources across topics and verticals
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Simplify complex topics while meeting on-page SEO best practices
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Manage and influence company voice, tone, and style guides
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Audit and update site content regularly
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Interview customers for case studies
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Create dynamic infographics and data visualizations
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Hire and train writers and marketing professionals
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Make fraud prevention interesting and engaging
2018 - 2020
Content editor | Intuit
​Results
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Produced 163 long-form pieces of content between August 2019 and August 2020 by managing the flow of content from freelancers, partners, and editing agencies
Responsibilities
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Manage editorial workflows and directly oversaw assignments for in-house and freelance writers
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Communicate editorial changes to writers and designers
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Delegate tasks and content requests from outside parties
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Implement guidelines for app store content that met current ASO standards
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Edit and workshop hundreds of long-form resources for content marketing, demand generation, and first-time-use campaigns
2016 - 2018
Web content editor | TSheets
​Results
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Produced 53 product marketing pages to optimize for conversion and create new pages to meet relevant search queries across industries
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Produced16 long-form research pieces to show customers how to better manage their businesses using industry trends and proprietary data
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Produced 53 articles sharable blogs to help business owners improve their work and home lives
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Responsibilities
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Manage the editorial production of product marketing pages
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Revise and optimize landing pages for conversion
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Research and fact-check long-form research pieces
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Write and edit short-form blogs and first-time-use campaigns
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Liaise between in-house writers, designers, and content marketers
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Evaluate data reports for accuracy and clarity
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Maintain an in-house style guide
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Promote employee-first technology
2016 - 2018
Customer content writer, editor | The Newsletter Pro
​Responsibilities
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Collaborate with teams of clients, writers, editors, graphic designers, and project managers
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Maintain quality control and consistency of written, edited, and published content
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Ghostwrite and edit hundreds of articles per year for small business owners and CEOs
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Research, write, and edit articles for a range of brands and demographics
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Manage a workload of over 30 clients at any given time
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Conduct phone interviews and peer-review articles to meet a client's voice and tone
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Maintain up-to-date knowledge of copyediting and copywriting trends
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Ensure a quality customer experience built on strong personal relationships
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Pretend to be a dentist in Upstate New York
Skills & tools
​Technical skills
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On-page SEO
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Content audits
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Social media Copywriting
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Copyediting ​
Professional skills
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Team time management
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Prioritization
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Problem-solving
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Critical thinking
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HubSpot CMS, Wordpress
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NeuronWriter
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Google Analytics, SEMRush
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AP Stylebook
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Jira, Confluence, Asana, Teamwork, and Airtable
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Infogram, Canva, Genially
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Pollfish, Typeform