Content projects & appearances
Informational,
Transactional Content
Optimization [2023-2024]
Goals: Audit years of legacy transactional and informational pages, prioritize content to update based on product relevance and keyword research, and update page designs and written content.
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Outcomes: Increased traffic to long-form, informational content by 1,435% YOY through relevant, original, high-quality digital content; increased traffic to core transactional pages by 229% YOY
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Role: Lead strategy and development; managed creation of page assets from start to finish; wrote and/or edited campaign assets.
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Assets: Key transactional pages, long-form blog pages
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“Account Takeover, Game Over” Consumer Survey [2022]
Goals: Generate proprietary data and break into a new vertical by surveying consumers who purchase video games to find out how often they experience unusual account activity and what they think gaming companies can do to improve account protection.
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Outcomes: We acquired 21 new leads since launch through paid ads for a gated asset. We increased site traffic with a top-of-funnel blog that ranks for 11 non-branded key phrases.
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We helped sales departments gain more insight into how problems our products solve affect the industry.
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Role: Lead strategy and development; drafted and launched the survey; managed creation of campaign assets from start to finish; wrote and/or edited campaign assets.
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Assets: A survey landing page, an industry-specific product/service page, a downloadable PDF, a mid-funnel infographic, an email nurture series, two top-of-funnel blogs, bottom-of-funnel LinkedIn ads, and an event-specific digital flipbook.
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Links: https://go.kount.com/kount-reports-account-takeover-gaming-survey.html, https://kount.com/blog/gaming-infographic/
Ebook Conversion Initiative [2022]
Goals: Create two ebooks based on high-performing content around e-commerce fraud prevention best practices and chargeback prevention, and gate the ebooks behind LinkedIn ads to generate new leads.
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Outcomes: We gated the e-commerce ebook asset behind ads that earned over 168,000 impressions and 194 new leads, seeing an average conversion rate of 42% in Q1 and Q2 2022.
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We gated the chargeback prevention ebook asset behind ads that earned over 398,000 impressions and 122 leads, seeing an average conversion rate of 13%.
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Role: Lead strategy and development; managed the publication of new assets from start to finish with SEO specialists and web developers; wrote and/or edited campaign assets.
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Assets: Long-form content in the form of a downloadable PDF and LinkedIn ad copy.
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Links: https://go.kount.com/ebook-comprehensive-guide-chargeback-prevention.html
Refund Fraud Content Expansion
[2021-2022]
Goals: Fill a gap in content around the topic of refund and return fraud and become a thought leader in the space.
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Outcomes: We SEO-optimized a long-form blog on the topic that saw over 17,000 unique pageviews between February 2021 and August 2022, making it the highest-performing piece of content on the site and ranking for 50 non-branded keywords.
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We turned that topic into a webinar that saw triple-digit registrants, a team record. We used the blog as a jumping-off point for additional resources on related topics like refunding services, a blog that ranks for seven non-branded keywords, and a two-part survey highlighting the prevalence of refund fraud and social engineering.
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Role: Lead strategy and development; drafted and launched the survey; managed creation of campaign assets from start to finish; wrote and/or edited campaign assets.
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Assets: Four blogs, a two-part survey of consumers and customer service workers, a survey landing page, a downloadable asset, an email nurture series, and a webinar.
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Links: https://kount.com/blog/what-is-refund-fraud/; https://kount.com/blog/refunding-services/; https://kount.com/blog/what-is-social-engineering/engineering/; https://kount.com/blog/consumer-refund-trends/; https://kount.com/blog/customer-service-refund-trends/; https://go.kount.com/social-engineering-trends.html; https://go.kount.com/webinar-save-sales-stop-refund-abuse.html
Fraud Fighter Blog Optimization Initiative [2021]
Goals: Audit, revise, and generate new content for an underperforming company blog by shifting the content mindset away from company-first to customer- and education-first.
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Outcomes: We eliminated dozens of pieces of duplicate content and wrote new or revised over 40 pieces of content that filled gaps in resources to assist in sales enablement and customer education.
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We restructured the site to create a better user experience and increased organic traffic and key phrases in positions 1-3 by 1,370%, 4-10 by 276%, and 11-20 by 231%. We now significantly outpace major competitors for non-branded keyword rankings.
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We gated pieces behind LinkedIn ads to generate double-digit sales leads each quarter. The team working on this project earned a company innovation award.
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Role: Lead strategy and development; managed the publication of new assets from start to finish with SEO specialists and web developers; wrote and/or edited campaign assets.
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Assets: Long-form and short-form blog content, LinkedIn and Google ads
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Links: https://kount.com/blog/
Podcast guest [February 2021]
"Chapter 9: This Episode Is About Ares (We Promise)"
"This week, Darien (she/her) is joined by a special guest co-host: writer, editor, and rock climber Skylar Barsanti (she/her)! What are they going to talk about?
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Why Ares of course! One god of war, Ares. Nothing but Ares. Definitely Ares. Every conversation in this episode is about Ares. Really!
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What else would they talk about? Outstanding, lasso wielding warriors? Movies about the power of love and hope? Amazons? Nope, this episode is totally about Ares."
Academic copy and line editing [2019]
"Mary Midgley: An Introduction"(Bloomsbury UK)
"Mary Midgley: An Introduction is the first substantive introduction to Midgley's influential philosophy on the human condition. This volume, supplemented by original interviews with Midgley, outlines the concepts and perspectives for which she is best known and illuminates the philosophical problems to which she devoted her life's work."
My career by the numbers
300+
Pieces of content written, edited, or both
9+
Years of experience in content management and creation
2-5
Writers or contractor workloads managed at once